Senior Specialist, Digital Paid Media

Senior Specialist, Digital Paid Media

  • Location: Toronto, ON – Hybrid (Thursday’s and one Friday)
  • Pay Rate: $33.18/hr
  • Contract Length: 12 Months with the possibility of extension

We at Raise are hiring a Senior Specialist, Digital Paid Media for one of our top clients. After establishing themselves as an industry leader, they’re now expanding their team to meet rising demand. We’re hiring right now; if you’re interested, apply below for your chance to join a great place to work.

Responsibilities:

  • Lead Campaign Setup and Launch Activities—You drive, manage, and execute Paid Media Campaigns (namely programmatic) for your assigned lines of business or banking. Working in partnership with all digital channels, you will support business goals, objectives, and KPIs.
  • Media KPI Definition & Monitoring—You have a keen ability to provide insights, recommendations, and digital strategic direction based on the bank's vision, business needs and objectives (KPIs), industry trends, the competitive landscape, and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for banking and the business.
  • Stakeholder Management—Forge strong relationships with the bank's various teams by working with the business and internal partners, owning the end-to-end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels. You are a great communicator, with the ability to synthesize data & results, findings, and recommendations, then package key messages to the appropriate audiences. You have a proven ability to partner, build confidence, and influence key stakeholders in the organization, and you’re a self-starter.

Must have skills:

  • Paid Media Experience: Proven expertise in managing and optimizing paid media campaigns, particularly in programmatic. – 3 years
  • KPI Monitoring and Reporting: Strong ability to define, track, and analyze KPIs, providing actionable insights to meet business objectives. – 3 years
  • Stakeholder Management: Excellent communication and relationship-building skills to collaborate with internal teams and external partners. – 3 years
  • Platform Proficiency: Working knowledge or certification in at least two platforms (e.g., DV360 (Primary), Amazon DSP, Yahoo DSP, CM360). – 3 years
  • Analytical and Digital Savviness: Detail-oriented with strong critical thinking and adaptability to evolving digital tools and trends. – 3 years

Nice to Have:

  • Financial Industry Knowledge
  • Experience in financial services or wealth management.
  • Innovative and Strategic Thinking
  • Ability to identify trends, competitive insights, and innovative solutions to enhance campaigns.
  • Familiarity with social and search platforms
  • Team Collaboration and Leadership
  • Experience working across digital channels or mentoring team members

Looking for meaningful work? We can help!

Raise is an established hiring firm with over 65 years of experience. We believe strongly in making the world a better place through work, which is why we’re a certified B Corporation and donate 10% of our profits to charity.

We strive to build teams that reflect the diversity of the communities we work in. We encourage all qualified applicants to apply, including people from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with visible/nonvisible disabilities.

We have a dedicated webpage for accommodations where you can learn more about what we offer and request accommodations: https://raise.jobs/accommodations/

In order to submit candidates for roles, our clients will sometimes require personal information to confirm the identity of applicants and their legal status to work. Raise will never ask you for personal or banking information unless you have been selected for a job. If you are ever unsure about the legitimacy of this or another job posting by Raise (or have any other questions), please contact us at +1 800-567-9675 or hello@raiserecruiting.com

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Senior Specialist, Digital Paid Media

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